Augmented Reality (AR) is an innovative technology which allows our real world to be enhanced (or “augmented”) with the digital world. AR enables devices such as computers or smartphones to use their cameras to locate and identify specially designed AR “markers”. When a marker is recognized, the device will project a super-imposed 3D image, sound, and/or video on the device screen which will combine with the “reality” that is being viewed in the real world.
Augmented reality graphics and sounds are displayed in real time and can be interactive, and even manipulated by the user depending on the application. AR activated visualizations may contain still images, videos, audio, 3D models, 3D animations and even interactive objects.
Augmented Reality technology aims to enrich the way in which people perceive and interact with information in their surrounding environments. Augmented Reality creates new and exciting marketing channels for businesses to uniquely connect with clients.
Examples of ways AR include but are not limited to:
• enhanced printed marketing materials
• interactive instructional manuals
• interactive medical visualizations for education, diagnosis, and record keeping
– Augmented reality apps for augmented reality advertising.
Please contact us to learn more about how Augmented Reality can help you to take your marketing operations, products, and services to the next level.